Draft. Last updated November 2026.

Terms of Service

These terms are an agreement between The Content Machine Pty Ltd, ACN 703 914 890, an Australian company ("we", "us") and the business that is given access ("you", "the customer"). They cover this website and the service behind it ("the service").

Access is by request: accounts are not self-serve. We decide who is given access, and we may decline a request. By creating a workspace, or by using the service, you agree to these terms. If you do so for a company, you confirm you are allowed to bind that company.

Words we use:

Workspace: your account with us. One workspace can hold one or more brands and several people.
Brand kit: the logos, colours, fonts, voice, claims, offers and other brand material you give us.
Connected account: an ad, social, shop or payment account you link to the service (for example Facebook & Instagram, Google Ads, YouTube, TikTok, Shopify, Stripe, or the posting service).
Rule pack: a set of written rules for an industry and country that the service uses to check wording and media.
Approver: a person in your workspace who holds the approver role (or is an admin or owner) and signs ads off.
Platform: a third party we connect to, such as Meta, Google, YouTube, TikTok, Shopify or Stripe.

1. What the service does

The service lets you build brand kits, connect your own accounts, run market research, make still and video ads with AI tools, check them against rule packs, have your approver sign them, post them, advertise them, and see results.

2. Your account and your people

You are responsible for everyone you invite into your workspace and for what they do.
Each person must use their own login. Logins must not be shared.
You choose each person's role (owner, admin, editor, approver, viewer). You are responsible for giving the approver role only to people you trust to sign for your business.
Tell us straight away through the contact form on this website if you think someone has got into your workspace without permission.

3. You are responsible for the law and for platform rules

You are the advertiser. You are responsible for making sure every ad, post, claim, offer and target audience complies with the law in each place the ad is shown, and with the advertising policies and terms of each platform it runs on.
Your ad accounts are yours. Connected accounts stay in your name and under your control. You are responsible for them, for who has access to them, and for all spending in them.
We do not review your ads for legal compliance and we do not take on the role of advertiser, publisher of record, or agent for your legal obligations.

4. Rule packs and automated checks are an aid only

Rule packs and automated checks (wording checks, media checks, the watch-back for faults) are tools to help you catch problems. They are not legal advice. They are not a certificate, clearance or guarantee that an ad is lawful or will be accepted by a platform.
Rule packs are written for general cases, may be incomplete, and may be out of date. Laws and platform policies change. Each pack shows a version date; you should check it against your own obligations.
A passed check does not mean an ad complies. A failed check blocks approval in the service, but a missing failure does not mean there is no problem.
If you need legal advice about an ad, get it from your own lawyer.

5. Your approver signs every ad

Nothing is posted or advertised through the service until it has been approved in your workspace. In the studio an ad needs two signatures: "Approve the creative" (how it looks and sounds) and "Sign compliance" (the rules), where the approver ticks each checklist line they have checked themselves. Ads made in the ads section go to Approvals and must be approved there before anything reaches an ad platform.
An approval or signature given by a person in your workspace is your business's approval. It is your statement to us that you have reviewed the ad, that it complies with the law and platform policies, and that you want it published.
We keep a record of who signed, when, and what they ticked. You agree we may rely on that record.
You must not get around the approval step (see the Acceptable Use Policy).

6. AI-made content

What is AI-made. The service uses AI models to write scripts, storyboards and ad copy, to generate video footage, still images, voice-overs and music, to pick moments from your videos, to write captions, and to summarise research. Content produced this way is "AI-made".
Record. We keep a record with each ad of what was AI-made. When you export an approved ad, the export includes an "AI-made record" you can use.
Labelling is your job. Some platforms and some laws require AI-made ads or content to be labelled or disclosed. You are responsible for knowing when that applies to you and for making sure the label or disclosure is applied. Where the service offers a setting that passes a label to a platform, you are responsible for turning it on when it is needed.
No guarantee about uniqueness or ownership. AI tools can produce similar output for different people. We do not promise that AI-made content is unique, that it can be protected by copyright or registered as a trade mark, or that it does not resemble someone else's material. You should review AI-made content before you approve it.
Accuracy. AI-made text can be wrong. Research summaries, suggested claims and suggested wording must be checked by you before use. Only claims you have marked as approved in your brand kit may be used in ads.
Your material. You confirm that you own, or have permission to use, everything you upload or point the service at, including logos, images, fonts, music, video, voices, people's likenesses, product claims and customer lists, and that using it in ads does not break anyone's rights. You must not design a voice to imitate a real person without that person's written permission.
Our use of your material. You give us permission to store, copy, adapt and send your material to our service providers only as needed to run the service for you. Between you and us, you own your brand kit and the finished ads you make, subject to clause 6.4 and to the terms of the AI providers we use.

7. Acceptable use

You must follow our Acceptable Use Policy (on this website at /acceptable-use), which forms part of these terms.

8. Restricted industries

Some industries can only be advertised with a platform's own written permission or certification, and often a government licence as well. This includes (without limit) gambling and wagering, alcohol, health and therapeutic goods, financial products and services, and other categories a platform treats as restricted.
Before we publish any ad for a brand in a restricted industry, you must hold (a) the written permission or certification of each platform the ad will run on, for the ad account that will run it, and (b) every licence, registration or approval the law requires.
The service asks you to confirm this in the app (Ads → Controls → "Platform permission"). The person who confirms is recorded by name and date. Publishing for that brand is blocked until it is confirmed. That confirmation is a statement by your business to us.
We may ask for proof at any time. We may refuse to publish, pause publishing, or refuse to accept a brand at all, if we are not satisfied.
You must tell us straight away, and withdraw the confirmation in the app, if a permission, certification or licence lapses or is withdrawn.
Minimum ages and special ad categories that come from your rule packs are applied to targeting. You must not try to get around them.

9. Automated actions on your ad accounts, and ad spend

Ad spend is yours. All advertising spend is charged by the platform directly to the payment method on your ad account. We never pay for, hold or handle your ad spend. Our fees do not include ad spend.
What the service may do in your ad account, using the access you grant:
- create campaigns, ad sets and ads from content you have approved. Ads are created switched off (paused) unless you turn on the setting that switches them on at publish;
- read results and spend;
- pause ads (for example a weak test, an ad with no sales after a set amount of spend, an ad people have seen too often, or everything when the stop switch is on);
- where you have turned automatic decisions on: turn ads on or off, copy a winning ad into a scale campaign (created paused), and raise or lower daily budgets within the limits you set;
- set the account spending limit on your ad account when you ask it to;
- if you turn it on, send sales events to the pixel or dataset you pick.
Your limits. You set a daily limit and, if you wish, an account limit under Ads → Controls. The service checks the stop switch and these limits before each action that starts or raises spending. If no daily limit is set, nothing can be switched on to spend. The defaults are starting points only and were tuned for a dollar-sized currency; you are responsible for setting limits that suit you.
Stop switch. You can pause every running ad for a brand (or the whole workspace) at once with the stop switch. Paused ads stay paused until you turn them on.
Limits of these controls. These controls act only on ads the service created. They rely on the platform accepting our requests and on your connection working. A platform may be slow, may refuse a request, or may report spend late. Spending can also be changed directly in the platform by you or others. We do not promise that spend will never exceed a limit, and the platform's own account spending limit is the only hard stop.
No promise about results. We do not promise any level of sales, clicks, views, return on ad spend or other performance. Results shown in the service come from the platforms and your connected sales sources and may differ from the platforms' own reports.
You remain responsible for checking your ad accounts.

10. Fees, plans, credits and trial

Plans, prices, credit costs and allowances are shown in the service under "Plan and usage", and are confirmed with you before you are first charged. They are not listed on this page.

Free trial. A new workspace starts on a free trial. No card is needed. Its length and what it allows (brands, people, ad platforms, credits) are shown in the service. When it ends, paid work stops until you choose a plan. What you made stays in your workspace (see clause 13).
Plans. A plan sets how many brands, people, ad platforms and rule packs a workspace may have, and how many credits arrive each month. Plans are charged monthly or yearly in advance. Credits on a yearly plan still arrive monthly. A managed plan is set in writing with us and invoiced.
Credits. Some actions cost credits (for example a video with generated footage, a research run, finding clips in a long video, reading a brand's website, designing a voice). The credit cost of each action is shown in the service before you run it.
- Credits that come with your plan arrive each month and do not roll over: unused plan credits lapse when the next month's credits arrive.
- Credits you buy in a pack do not lapse while your workspace is open.
- Plan credits are used before bought credits.
- If work fails on our side, or is retried automatically, the credits for it are returned.
- If two jobs start at the same moment and use more credits than you hold, the shortfall is taken from the next credits that arrive.
- Credits have no cash value and cannot be transferred, except where the Australian Consumer Law gives you a right to a refund.
Fair use. Some cheap actions (videos from your templates, still image ads, posts) cost no credits but have a monthly fair-use limit for each plan, shown in the service.
GST. The service shows whether a price includes GST. Where GST applies to a supply under these terms, we will issue a tax invoice.
Payment. Plans and credit packs are paid by card through Stripe. Plans renew automatically each month or year until cancelled. You can change plan, update your card, see invoices and cancel through "Plan and usage".
Failed payment. If a payment fails we will tell you. You have 7 days to fix it. After that, paid work stops until payment is made. Your content stays in your workspace during that time.
Price changes. We may change prices, credit costs and allowances. We will give you at least 30 days' notice of a change that makes your plan cost more or gives you less, and it will apply from your next renewal. You may cancel before then.
Cancelling. You can cancel at any time. Your plan runs to the end of the period you have paid for. Except as set out in clause 11, we do not refund part periods or unused plan credits.

11. Refunds and the Australian Consumer Law

Nothing in these terms excludes, restricts or modifies any right or remedy you have under the Australian Consumer Law or any other law that cannot be excluded.
If you are a consumer under the Australian Consumer Law:
Our services come with guarantees that cannot be excluded under the Australian Consumer Law. For major failures with the service, you are entitled:
- to cancel your service contract with us; and
- to a refund for the unused portion, or to compensation for its reduced value.
You are also entitled to be compensated for any other reasonably foreseeable loss or damage. If the failure does not amount to a major failure, you are entitled to have problems with the service rectified in a reasonable time and, if this is not done, to cancel your contract and obtain a refund for the unused portion of the contract.
Apart from those rights, fees already paid are not refundable for change of mind.
To ask for a refund, use the contact form on this website.

12. Suspension and ending the agreement

By you. You may stop using the service and cancel at any time.
By us, with notice. We may end this agreement for any reason by giving you at least 30 days' notice. If we do, we will refund any fees you have prepaid for the period after the end date.
Suspension or ending for cause. We may suspend all or part of your workspace, pause publishing, or end this agreement straight away if:
- you breach these terms or the Acceptable Use Policy in a way that is serious or that you do not fix within a reasonable time after we ask;
- we reasonably believe your use puts us, another customer, or our standing with a platform at risk (for example a platform warns us about your ads);
- a platform or the law requires it;
- payment is overdue beyond the 7 days in clause 10.7; or
- you cannot show a permission, certification or licence we ask for under clause 8.
Where it is reasonable to do so we will tell you first and give you a chance to fix the problem.
Ads already running. Suspending or ending this agreement, or disconnecting an account, does not by itself stop ads that are already running on a platform. You must pause or remove those in the platform. We may, but do not have to, pause ads the service created before access ends.

13. Your data when you leave

Export. While your workspace is open you can download your approved ads (with captions, the signed checklist and the AI-made record) and your ad results as a spreadsheet. There is no single download of a whole workspace yet; if you need one, ask us.
After the trial or plan ends. Your content stays in your workspace so you can come back. We do not delete a workspace only because its trial or plan has ended; if that changes we will tell the owner first.
Deletion on request. The workspace owner can delete the workspace in the app (Workspace settings → "Delete this workspace"). Everything in it is deleted 7 days after the request, and the owner can cancel before then. We keep a record that the deletion happened, and records we must or may keep by law (for example tax invoices, and records we need to deal with a dispute). Copies in backups last until those backups expire.
Disconnecting an account deletes our copy of the access for that account straight away. See the Privacy Policy and the Data Deletion page.
Content already published on a platform stays on that platform until you remove it there.

14. Changes to the service; availability

We may add, change or remove features. If we remove a feature you rely on and pay for, and that is a significant loss to you, you may cancel and we will refund fees prepaid for the period after you cancel.
No uptime promise. We aim to keep the service available but, subject to clause 11, we make no promise about uptime, speed, or that the service will be free of faults or interruptions.
We may carry out maintenance. Scheduled jobs (publishing, reading results, safety checks) can be delayed.

15. Third-party platforms

The service depends on platforms and service providers we do not control. They can change their rules, prices, limits or technical access, or withdraw our access or yours, at any time and without notice.
Some connections are limited until a platform approves our app. The service tells you where that applies.
You must comply with each platform's terms. When you connect YouTube you also agree to the YouTube Terms of Service (https://www.youtube.com/t/terms).
We are not responsible for what a platform does, including rejecting or removing an ad, restricting, suspending or banning an ad account, page, channel, profile or business, changing how ads are delivered or charged, or withdrawing an approval.
The posting service is run by a third-party vendor. When you link social accounts through it you sign in on each network's own screen.

16. Our liability

Clause 11 comes first: nothing here limits rights that cannot be limited by law.
Where the law allows us to limit our liability for a failure to comply with a consumer guarantee (for services not ordinarily acquired for personal, domestic or household use), our liability is limited, at our choice, to supplying the services again or paying the cost of having them supplied again.
Subject to clauses 16.1 and 16.2, to the extent the law allows:
- our total liability to you for all claims connected with the service in any 12-month period is limited to the fees you paid us in the 12 months before the event that gave rise to the claim;
- we are not liable for loss of profit, revenue, sales, goodwill, ad spend, data, or for any indirect or consequential loss;
- we are not liable for: any platform's decision about your ads or accounts (including rejections, restrictions, suspensions and bans); the performance of any ad; ad spend, including spend above a limit set in the service; fines, penalties or claims arising from the content, claims, targeting or legality of your ads; anything you approved; or faults caused by a platform or service provider.
Each party's liability is reduced to the extent the other party caused or contributed to the loss.

17. Your indemnity

You agree to pay for loss, damage, cost or expense (including reasonable legal costs) that we suffer because of a claim, demand, fine or action by a third party (including a platform or a regulator) arising from:

your content, your brand kit, or material you upload or point the service at;
any ad or post you approved, including its claims, offers, targeting and legality;
your breach of these terms, the Acceptable Use Policy, a platform's terms, or the law; or
messages sent for you through the service (clause 18).

This does not apply to the extent we caused the loss by our own negligence or breach.

18. Messages and the Spam Act

If you use the service, or anything made with it, to send or cause the sending of commercial electronic messages (email, SMS or similar), you are the sender. You are responsible for complying with the Spam Act 2003 (Cth), including having consent, identifying yourself, and including a working unsubscribe, and with the Do Not Call Register Act 2006 (Cth) where it applies. You must not upload or use customer lists or audiences you do not have the right to use.

19. Privacy

Our Privacy Policy (on this website at /privacy) explains how we handle personal information. You are responsible for your own privacy obligations to your customers and website visitors, including telling them about tracking if you install our website tag on your site (it sets a first-party cookie named cm_aid that lasts 90 days) and about sending sales events to an ad platform if you turn that on.

20. Our material

We own the service, its software, templates we supply, and the rule packs. You may use them only through the service while this agreement runs. You must not copy, resell, or reverse engineer the service.

21. Confidentiality

Each party must keep the other's non-public information confidential and use it only for this agreement, unless the law requires disclosure.

22. Changes to these terms

We may change these terms. We will post the new version on this page (/terms) with its date and, for a change that reduces your rights, give you at least 30 days' notice by email or in the service. If you do not agree you may cancel before the change takes effect, and we will refund fees prepaid for the period after you cancel. Continuing to use the service after the change takes effect means you accept it.

23. General

Governing law. These terms are governed by the law of Australia and of the Australian State in which The Content Machine Pty Ltd has its registered office. The courts of that State have non-exclusive jurisdiction.
Notices. We may give notices by email to the workspace owner or in the service. You may give notices through the contact form on this website.
If part of these terms cannot be enforced, the rest still applies.
You may not transfer this agreement without our written consent. We may transfer it as part of a sale or restructure of our business, on notice to you.
These terms, the Acceptable Use Policy, and any written Managed plan agreement are the whole agreement about the service.

Contact

The Content Machine Pty Ltd, ACN 703 914 890 Contact: the contact form on this website.