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Draft. Last updated November 2026.

Acceptable Use Policy

This policy is part of the Terms of Service of The Content Machine Pty Ltd, ACN 703 914 890. It applies to every person who uses a workspace in the service.

It says what you must not make, post or advertise through the service, and how you must not use it. If you are unsure whether something is allowed, ask us first through the contact form on this website.

1. Content you must not make, post or advertise

You must not use the service for content that:

  1. Is illegal where it is made or where it is shown, or promotes illegal goods, services or conduct.
  2. Is misleading or deceptive. This includes false or unprovable claims, fake reviews or testimonials, fake urgency or scarcity, hidden conditions, made-up prices or "was/now" savings, and before-and-after claims you cannot back up.
  3. Uses claims you have not approved. Only claims marked as approved in your brand kit may appear in ads. Do not add health, financial, environmental or performance claims you cannot prove.
  4. Breaks a platform's advertising or content policies, including policies on prohibited products, personal attributes, sensational content, and discriminatory targeting.
  5. Infringes someone else's rights: copyright, trade marks, a person's image, voice or name, privacy or confidentiality. Do not upload logos, images, music, fonts, footage, voices or customer lists you do not have the right to use.
  6. Impersonates a real person, business, government body or news source, or uses an AI-made voice or likeness of a real person without their written permission.
  7. Is hateful, harassing, threatening, sexually explicit, or exploits or endangers children.
  8. Is aimed at children or minors for age-restricted products. You must not target, or design content to appeal to, people under the legal age for gambling, alcohol, vaping, or any other age-restricted product. Do not change or work around the minimum ages the service applies.
  9. Is a political, election or social-issue ad, or falls in a platform's special ad category (for example housing, employment, credit or financial products and services), unless you have declared it in the way the platform requires and completed the platform's authorisation steps.
  10. Hides that it is an ad or that it is AI-made where a law or platform requires that to be shown.
  11. Carries malware, phishing, or links that mislead people about where they lead.

2. Restricted industries need permission first

  1. Gambling and wagering, alcohol, health and therapeutic goods, medicines and medical devices, financial products and services (including credit, investments, insurance and crypto), dating, weight loss, and any other category a platform restricts may only be advertised through the service if you already hold:
    • the written permission or certification of each platform the ad will run on, for the ad account that will run it; and
    • every licence, registration or approval the law requires where the ad will be shown.
  2. You must confirm this in the app (Ads → Controls → "Platform permission") before we will publish for that brand, and withdraw the confirmation if it stops being true.
  3. We may ask for proof at any time and may refuse to publish.
  4. You must include every warning, responsible-gambling message, disclaimer or disclosure the law or a platform requires. The service can help place them; making sure they are right is your job.

3. Conduct that is not allowed

You must not:

  1. Get around the approval step. No ad or post may go live without the approvals the service requires. Do not sign for someone else, share an approver's login, tick checklist lines you have not checked, or change content after it was signed without a new approval.
  2. Evade platform rules or enforcement. This includes cloaking (showing reviewers one thing and the public another), re-submitting rejected ads with tricks to avoid detection, using the service to run ads for an advertiser a platform has banned or restricted, spreading one advertiser across accounts to dodge limits, or creating or connecting accounts under false details.
  3. Connect accounts you do not have authority over, or use access for anything other than the purpose shown on the connect screen.
  4. Share logins. Each person uses their own login. Do not give your login, or a client login, to anyone else.
  5. Scrape or collect data beyond what the product does. Do not use the service, its research features, or its connections to harvest personal information, build contact lists, copy competitors' ads wholesale, or pull data from platforms outside what the service itself reads. Do not point research at pages that are private or that you have no right to access.
  6. Use other people's personal information without the right to. Do not upload customer lists, emails or sales files unless you collected them lawfully and are allowed to use them this way. Do not use the website tag on a site you do not control or without giving your visitors the notices the law requires.
  7. Send spam. Do not use the service, or content made with it, to send commercial messages that do not comply with the Spam Act 2003 (Cth).
  8. Attack or overload the service. No probing, testing or bypassing security, limits or quotas; no access to another customer's data; no automated use beyond what the service offers; no reverse engineering.
  9. Resell the service or let others use your workspace, except people you have invited into it under your plan.
  10. Mislead us, including about your industry, your permissions and licences, who you are, or who owns a brand or account.
  11. Use the service to build a competing product or to train AI models on its output or on other people's material obtained through it.

4. Reporting a problem

If you see content made or published through the service that breaks this policy, or you believe your rights have been infringed, send the details through the contact form on this website. We will look into it.

5. What happens if this policy is broken

We decide, acting reasonably, whether this policy has been broken. Depending on how serious it is, we may:

  1. warn you and ask you to fix it;
  2. block or remove content, or refuse to publish it;
  3. pause publishing, or pause ads the service created;
  4. ask for proof of a permission, certification, licence or right;
  5. disconnect an account;
  6. suspend or close your workspace under the Terms of Service;
  7. report the matter to a platform, regulator or the police where the law requires it or where we reasonably think it is necessary.

Where it is reasonable we will tell you first and give you a chance to respond. For serious or repeated breaches, or where a platform or the law requires fast action, we may act straight away.

You remain responsible for any ad already running on a platform: suspending your workspace does not remove it.

6. Changes

We may update this policy. The current version and its date are on this page (/acceptable-use).

Contact

The Content Machine Pty Ltd, ACN 703 914 890 Contact: the contact form on this website.

© 2026 The Content Machine Pty Ltd · ACN 703 914 890