Advertising, made and checked in one place
Your ads, from research to results.
The Content Machine is one tool for a business or an agency. It researches your market, makes video and image ads in your brand, checks them against the advertising rules for your industry, and posts them once a person in your business approves. Then it shows you what worked.
Access is by request. We set up each customer by hand.
1:1
16:9Check slip
Rules for the industryPass
Watched back for faultsPass
Approved by a personWaiting
- 01BrandYour kit, read from your website.
- 02ResearchWhat your market asks and what rivals run.
- 03MakeVideo and image ads in every shape.
- 04ApproveChecked against the rules, signed by a person.
- 05LaunchPosted and advertised in your own accounts.
- 06LearnResults come back and shape the next ad.
The problem
Most of the work in advertising happens in the gaps between tools.
Five jobs, five places
Research in one tool, brand files in another, video in a third, the ad account in a fourth, results in a spreadsheet. Every ad is carried between them by hand.
Rules checked late, from memory
A missing warning line or a claim nobody can prove is usually found after the ad is made, or after it is rejected. In strict industries that can cost you the ad account.
No record afterwards
Weeks later, nobody can say who approved an ad, what was checked, or which ad actually led to sales.
How it works
Six steps, one after another, in one place.
Build your brand
Give it your website. It reads the site and drafts your brand kit: logo, colours, fonts, tone of voice, products, offers and the claims you can prove. You correct it.
Research your market
It studies what people in your market say and what competitors are running, and comes back with angles worth making, each with its evidence.
Make the ads
Pick an angle. The studio drafts video and image ads in your brand, in the shapes each placement needs. Footage, pictures, voice and music are AI-generated.
You approve
Every ad is checked against the written rules for your industry and country, then waits for a named person in your business to sign it off.
Post and advertise
Approved work is posted to your social channels and set up as ads in your own ad account, inside the spending limits you set.
See what worked
Results come back beside each ad: what it cost, what it sold. The next round of ideas starts from what worked.
Sample output · fictional demo brand
What comes out of the studio.
One brief for “Kiln & Co”, a coffee roaster that does not exist. The same ad in the shapes each placement needs, plus still images. The footage, product pictures, voice and music are AI-generated; the brand, price and offer are invented for the demo.
What is inside
Eight parts that share one brand, one set of rules and one record.
- 01
Brand kit
One agreed source for how your brand looks, sounds and what it may claim. Only claims you have marked as proven can appear in an ad.
- 02
Research
Market and competitor research that ends in a short list of angles, with the quotes and examples behind each one.
- 03
Studio
Video and image ads made from a brief or an angle, in wide, square and tall shapes, with captions.
- 04
Rule checks and approval record
Wording and media checks against rule sets for your industry and country, a checklist your approver signs, and a record of who approved what and when.
- 05
Posting
Schedule approved posts to your social channels through a posting service you connect.
- 06
Ads
Approved ads are built in your own ad account. They are created paused, with daily limits and a stop switch.
- 07
Reporting
Spend, clicks and sales for each ad, in your currency, matched to the sales sources you connect.
- 08
What to make next
It reads the results and proposes the next ads to make, with its reasons. You choose which go ahead.
Where it works today
We would rather tell you now than after you ask.
- Facebook and Instagram adsWorking today
- Posting to social channelsWorking today, through a posting service you connect
- Google AdsIn progress
- TikTok adsPlanned
Who it is for
Businesses and agencies, most of all where the advertising rules are strict.
A business with its own brand
One workspace, one or more brands, and a small team: the people who make the work and the person who signs it off.
An agency with clients
A brand for each client, each with its own kit, its own rule sets and its own connected accounts, so one client’s work never mixes with another’s.
Industries with strict rules
Wagering, alcohol, health, finance. Ads are checked against written rule sets for the industry and country: required warnings, banned wording, claims that need proof, minimum ages. The rule sets are a working aid, not legal advice. Your approver signs every ad, and you remain the advertiser.
The principle
Nothing goes out without your yes.
A named person approves
Every ad and post waits for someone in your business with the approver role. They tick the checklist themselves. An ad that fails a rule check cannot be approved at all.
Ads start paused
Ads are created switched off in your own ad account. You set the daily limit, and one stop switch pauses everything the machine made.
The record is kept
Who approved it, when, and what they ticked is kept with each ad, with a note of which parts were AI-generated.
Access by request
You cannot sign yourself up. Here is why.
We set up each customer by hand: your brand kit, the rule sets for your industry, your connected accounts and your spending limits. Doing that properly means taking on a few customers at a time.
Tell us about your business. A person reads every request and replies by email. If we are a fit, you get a link to set up your sign-in.
- No payment details are asked for here.
- Your details are used only to answer you.
- Already approved? Sign in.